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Business and Politics

Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

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Gender

Behind Every Successful COVID Vaccine Is A Woman

At least in the field of vaccine development, women have shown that they are capable of delivering a safer world. More power to our new sheroes...

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Business and Politics

The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Sustainable Development

Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

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Business and Politics

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Business and Politics

Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

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Thought Factory

Save Crawford Market

Khalid Mohamed pleads for the restoration of the past glory of the centuries-old market, a part of which was gutted in a fire ...

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Powerful People

Rebellion of James Ferreira

Khalid Mohamed profiles the pioneering designer James Ferreira, who has double-tasked as a warrior to preserve the two-centuries-old, Portugues...

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Business and Politics

COVID-19: What it means to Business - Part 3

In continuation of a three part series on COVID Survival Guide for businesses, especially small businesses/startups by Alok Jagdhari Read More